Start with the measurement scope

Open KI-Sichtbarkeit and check the brand, market, language, question set, and available providers. Results describe the answers collected for that scope. The same provider may answer a different wording or a different session differently; your measurement is a sample of responses, not a guarantee about every shopper's experience.

Understand the main metrics

Open the underlying answers when a headline percentage needs explanation. Different metrics can have different eligible samples.

MetricHow to read it
Brand mentionsHow often your brand appears in the eligible measured answers. A mention can be neutral and is not necessarily a recommendation.
RecommendationsHow often an answer recommends your brand or offer in the measured context. Read the answer to understand the reasoning.
Own-source citationsWhether the answer links to an identified source belonging to your business. A citation and a brand mention are separate observations.
Question coverageHow broadly your brand appears across the monitored questions. More answered questions does not automatically mean broader brand coverage.
Measured answersThe amount of usable evidence behind the rates. Check missing or incomplete observations before comparing percentages.

Inspect a specific answer

Open Antworten, choose a question or provider, and read the actual answer and linked sources. Confirm that a mention belongs to your business rather than a similarly named company. Distinguish your retailer brand from a product brand that many shops sell.

Compare like with like

Keep a stable core question set and note changes in providers, market, language, or competitors. A higher percentage after removing difficult questions is a different sample, not automatically an improvement. If a run is still processing, wait for its results or use the last completed measurement.

Technical details and methodology

For the collection steps, eligibility rules, calculation units, and limits behind this workflow, use the implementation-reviewed technical guides below.