Treat the score as a starting point

The CI score summarises signals from the analysis available for your shop. It helps you decide where to investigate; it is not a revenue forecast or a certification of catalogue quality. Open the related questions and findings to understand the score in context.

Check the sample

Before comparing two results, check the monitored questions, available answers, analysis period, and catalogue scope. If one sample covers a different set of products or buying intents, the scores may describe different situations.

SignalUseful question to ask
Monitored questionsDo these questions match the customers and products we care about?
Analysed answersIs there enough completed evidence to interpret this result?
Product coverageAre our relevant products present and described clearly enough?
Competitor mentionsWhich businesses or brands appear, and why are they relevant?
Open opportunitiesWhich specific change can we verify and act on?

Move from a number to a decision

Choose one important opportunity and inspect its evidence. Correct a verifiable product fact, clarify a buying criterion, or investigate a repeated missing-product signal. A small change with clear customer value is more useful than rewriting the entire site to chase a score.

Read incomplete results correctly

A pending analysis or unavailable comparison should be treated as missing information. Do not interpret a dash as zero performance. Use the latest completed evidence and return when the new analysis is ready.

Investigate a missing product opportunityWhat to do when results are still being preparedCompare statistics without mixing time periods

Technical details and methodology

For the collection steps, eligibility rules, calculation units, and limits behind this workflow, use the implementation-reviewed technical guides below.

Catalogue matching, coverage buckets, and the CI Score