Set up buying scenarios and competitors
Choose realistic customer scenarios and comparable competitors for more useful Commerce Intelligence analysis.
Write a realistic scenario
Describe a customer need with enough detail to distinguish products: intended use, important requirements, budget context, and constraints. 'A compact keyboard for frequent travel' is more actionable than 'best keyboard'. Avoid including a real customer's identity.
Review competitors
Confirm the website and market for each competitor. Keep the comparison focused on similar products or customer needs. A blocked or unavailable competitor page is a coverage limitation, not proof that the competitor lacks a feature.
Keep the interpretation narrow
Read scenario results alongside coverage and timestamps. If a conclusion depends on a specific variant or delivery destination, check that the scan actually captured that context. Update scenarios when your catalogue or customer audience changes.
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