Write a realistic scenario

Describe a customer need with enough detail to distinguish products: intended use, important requirements, budget context, and constraints. 'A compact keyboard for frequent travel' is more actionable than 'best keyboard'. Avoid including a real customer's identity.

Review competitors

Confirm the website and market for each competitor. Keep the comparison focused on similar products or customer needs. A blocked or unavailable competitor page is a coverage limitation, not proof that the competitor lacks a feature.

Keep the interpretation narrow

Read scenario results alongside coverage and timestamps. If a conclusion depends on a specific variant or delivery destination, check that the scan actually captured that context. Update scenarios when your catalogue or customer audience changes.