Connect ShopFlare to Grok

Check availability first#

Open Administration → Grok & MCP in the ShopFlare customer dashboard. The page shows whether the connector is enabled in your environment. If it says Not available yet, setup cannot be completed there yet. Your Grok account also needs access to Custom MCP Connectors. A ShopFlare authorization does not by itself confirm that Grok has successfully connected.

What you can ask about#

The connector reads existing results for the shops you authorize. Available data follows each workspace’s configured sources and active modules. It does not run a new crawl, refresh an analysis, place an order, change a product, or edit your shop.

Set up the connector#

Start from ShopFlare so you can use the endpoint shown for your environment. Use your own customer account and select only the shops you want Grok to access.

1. Copy the MCP URL

   In Administration → Grok & MCP, copy the URL when the integration is enabled. The intended production endpoint is https://mcp.shopflare.ai/mcp; its appearance in this guide does not confirm that a particular environment is live.

2. Create a connector in Grok

   Open grok.com/connectors and create a Custom MCP Connector using the copied endpoint and OAuth authentication. Exact controls depend on Grok account availability. Do not paste your ShopFlare password, session cookie, or a backend key into a connector field.

3. Authorize selected shops

   Follow the sign-in redirect to ShopFlare. Read the requested read-only permission, select the intended shops and approve. Cancel if you did not initiate this request.

4. Verify inside Grok

   Confirm that Grok discovers the ShopFlare tools. First ask it to list your authorized stores, then request a summary for one of them. Compare the source period and evidence with that workspace’s dashboard.

Try these questions#

Ask Grok to state the evidence and reporting period rather than presenting every stored number as current.

• List the ShopFlare stores I have authorized.
• Summarize my store’s AI visibility and compare it with competitors.
• Which products are underrepresented in AI recommendations? Show the supporting sample.
• Which recommended products have unresolved catalogue matches?
• Which trends are relevant to my catalogue, and how strong is the evidence?
• Summarize the biggest stored SEO problems and suggest a practical review order.
• What should I improve next? Separate measured findings from hypotheses and estimates.

Understand authorization and disconnect#

ShopFlare shows active authorizations, selected shops and the most recent confirmed MCP request. Copying a URL or approving access is not proof that Grok rendered an answer. To disconnect, open Administration → Grok & MCP and choose Revoke access for the relevant authorization. The next tool request must be denied. An already displayed Grok conversation is not erased by revocation. Access tokens expire after one hour; reconnect or authorize again when prompted.

When data is missing#

An unavailable module, missing source, empty measurement and measured zero are different states. Revenue, orders, average order value, sales conversion and best sellers are unavailable unless an existing supported sales source supplies them; the current Commerce connector does not expose such a sales feed. Ask Grok to preserve unavailable values and stale-data notices rather than estimate them.

Setup and data troubleshooting#

If connection or interpretation fails, use the troubleshooting guide. For analytics definitions, read the methodology behind the relevant module.