Review competing retailers and their evidence

Start with the retailer and the question#

Open the competing-retailers card or competitor view and select a business. Confirm its identity and domain, then read the buying questions and answers behind its mentions. Similar names and product brands can otherwise create a misleading comparison.

Interpret frequency carefully#

A mention count describes how often a business appears in the collected evidence. It does not measure market share, sales, customer preference, or every answer produced by an AI provider. Compare retailers within a similar market and sample.

Look for useful differences#

Inspect the cited pages and compare them with the equivalent pages in your own shop.

• Does the retailer clearly explain the requirement the question asks about?
• Does it provide a compatibility table, sizing information, or an understandable comparison?
• Is it offering a product absent from your range, or simply describing an equivalent product better?
• Is the cited information current and supported by the page itself?

Act on the evidence#

If the difference is useful to your customers, improve your own information using verified facts. If the other business is a manufacturer rather than a retailer, interpret its mention in that role. Avoid copying unsupported claims or assuming that repeated mentions guarantee demand.