Investigate a missing product opportunity

Read the evidence before changing the range#

Open Commerce Intelligence and inspect the opportunity, related buying questions, and underlying answers. A product mentioned by an AI system is a signal to investigate, not proof of customer demand or a purchase commitment. Check whether it was repeatedly relevant or appeared in just one response.

Check whether the product is actually missing#

Search your own catalogue by product name, manufacturer, model, and common synonyms. A product might be present under another name, excluded from the connected catalogue, or still being processed.

1. Confirm the exact item

   Distinguish a model from its accessories, variants, or successor. A request for a replacement part is not automatically demand for the entire product.

2. Check your existing offer

   Look for the exact item and suitable alternatives. Confirm that they are publicly visible and included in the catalogue used by Commerce Intelligence.

3. Read the customer's requirement

   Identify the use case or feature that made the product relevant. An alternative is useful only if it meets that requirement.

4. Choose an action

   Correct missing catalogue information, improve the explanation of an existing alternative, or investigate stocking the product. Validate commercial demand before committing to inventory.

Prioritise with context#

Compare frequency, relevance to your audience, the evidence behind the signal, and the cost of acting. If several answers repeat the same source, do not mistake that repetition for several independent customer requests. Review related questions rather than using the largest number alone.

Check the outcome#

After correcting source information, refresh the connected data where required and review later completed analysis. For an assortment decision, also use your own sales, search, and support evidence. Keep the original finding so you can explain what changed.

Technical details and methodology#

For the collection steps, eligibility rules, calculation units, and limits behind this workflow, use the implementation-reviewed technical guides below.